Mead Johnson allegedly used false and misleading methods to advertise and promote Enfamil, its baby formula product, when Mead Johnson falsely advertised that Enfamil is the only baby formula that contains DHA and ARA, two nutrients important in infant development.
This is a pending class action lawsuit against Mead Johnson Nutrition Company and its subsidiary Mead Johnson & Company (collectively "Mead Johnson") in which it is alleged that Mead Johnson falsely promoted and advertised the uniqueness of certain of Mead Johnson's baby formula products.
Mead Johnson is a a global manufacturer of baby formula with over $2.8 billion in revenue for 2008. Its flag ship baby formula brand is Enfamil, which according to Mead Johnson contains LIPIL, a blend of docosahexaenoic acid (DHA) and arachidonic acid (ARA). Mead Johnson asserts that studies indicate that DHA and ARA are nutrients found in breast milk and those two acids promote brain and eye development in infants.
The class action lawsuit alleges that Mead Johnson falsely asserts that Enfamil is the only baby formula product that contains both DHA and ARA. The class action lawsuit alleges that Mead Johnson in its product label and on its web site repeadedly advertise that only Enfamil contains DNA and ARA, which the class action lawsuit alleges is simply untrue.
The class action lawsuit sites for example two other manufactures that produe baby formula that contains DHA and ARA. Abbott Nutrition manufactures Similac Advance product, which contains DHA and ARA. PBM Products produces store brand baby formula for Target, Wal-Mart and Kohler Stores and those store brand baby formulas contain both DHA and ARA. Indeed, both Abbott Nutrition and PBM Products have filed separate lawsuits against Mead Johnson alleging false advertisement.
This class action lawsuit against Mead Johnson seeks to represent consumers who purchased Mead Johnson's Enfamil and paid more for it than store brand baby forumla products because of the alleged false and misleading methods Mead Johnson used to advertise Enfamil.
Name (Stock Symbol)
Mead Johnson Nutrition Company (MJN)
Mead Johnson Nutrition Company manufactures and markets infant formula and childrens nutrition products in North America, Latin America, Europe, and the Asia-Pacific.
Mead Johnson & Company
Mead Johnson & Company is a wholly owned subsidiary of Mead Johnson Nutrition Company.
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