This is an ongoing investigation and potential class action against Yellowpages.com, which is a subsidiary of AT&T.
Yellowpages.com is an online directory of businesses that are located throughout the United States. Yellowpages.com offers a variety of paid advertising options to the small business owner. One such option is a pay-per-click option. Generally, for a fixed monthly fee, Yellowpages.com agrees to send a predefined amount of web traffic to the customer's web site.
For the last two years, small businesses owners have complained about many aspects of Yellowpages.com's pay-per-click advertising options, including the following:
1. Yellowpages.com allegedly failed to deliver clicks to a customer's web site based on agreed-upon geographic limits.
2. Yellowpages.com allegedly employed sophisticated means to inflate the quality and quantity of the web traffic Yellowpages.com sent to customers' web sites.
3. Yellowpages.com allegedly failed to provide readily available information to customers on billing statements that would better allow a customer to evaluate the quality and true nature of web traffic generated from Yellowpages.com.
4. Yellowpages.com allegedly has failed to properly train its sales staff on basic on line advertising methods and techniques, which may account for the numerous alleged problems customers have had with the Yellowpages.com sales staff.
If you are a small business owner that has experienced problems with Yellowpages.com, please let us know your situation.
Name (Stock Symbol)
AT&T, Inc. (T)
AT&T provides wireless and wireline telecommunications services globally.
Yellowpages.com, a subsidiary of AT&T, is an online directory of businesses. It offers a variety of performance and nonperformance based advertisement solutions to businesses.
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