Best Buy might maintain an undisclosed in-store version of its web site so consumers checking bestbuy.com while at a Best Buy see higher prices than consumers searching bestbuy.com at their homes.
Investigation and potential class action lawsuit against Best Buy.
Best Buy recently admitted that it runs a secret "in-store" version of its website, BestBuy.com. It is alleged that on the in-store site, higher prices often appear, and that these prices are used to thwart consumers seeking to obtain Best Buy's guarantee that it will match its web site price on in store sales.
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Defendant Details
Name (Stock Symbol)
Brief Description
Best Buy (BBY)
Best Buy owns and operates a chain of retail consumer electronics stores.