Investigation and potential class action against Google and Yahoo involving claims about the companies' pay-per-click advertising on the internet.
Services such as Google's AdWords and Yahoo's Overture charge pay-per-click subscribers for advertisement space based on the number of "hits" or "clicks" their ads receive. If you or your business subscribes to one of these services, and you have noticed a significant increase in keyword traffic/advertising costs and little or no increase sales, you may have experienced "click-fraud." Click fraud occurs when an individual, group or entity registers a large number of illegitimate hits to a pay-per-click ad to ramp up competitors advertisement costs or to increase their advertisement revenue.
Name (Stock Symbol)
Google Inc. (GOOG)
Google Inc. is a web search engine.
Yahoo Inc. (YHOO)
Yahoo Inc. provides Internet services to users, advertisers, publishers, and developers worldwide.
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