Webloyalty.com might have sold sham fee-based membership programs online after unlawfully obtaining consumers private billing information.

This is a broad investigation and pending class action Webloyalty.com for the way it conducts its online business.

Webloyalty.com with the aid of its online retail partners unlawfully obtained consumers' confidential billing information and used this information to sell a sham fee-based membership programs, including one commonly known as "Reservations Rewards." Reservation Rewards is a membership program that purportedly provides discounts on dining and tourist attractions, along with so-called "travel protection" such as roadside assistance, hotel overbooking and baggage insurance. Many consumers have been charged by Webloyalty.com for memberships in the Reservation Rewards program without authorization. Consumers are mislead by deceptive pop-up screens or advertisements presented during the check-out phase of an on-line purchase, often in the form of a coupon for an amount off a next purchase. The pop-up or advertisement does not sufficiently warn that by signing up for the coupon the consumer is also enrolling Reservation Rewards program with a recurring monthly charge of $9 to $11. Consumers are often first alerted to the membership when they spot the charge on their credit card bill from WLI*RESERVATION REWARDS. Webloyalty.com and the Reservation Rewards program have an extensive history of complaints concerning deceptive marketing and selling strategies, unauthorized charges on consumers' credit cards, and non-cancellation of memberships following cancellation requests.